The people behind ARUM.

Leadership

Leadership

• Born in Korea and raised in the U.S., I’ve spent much of my life moving between cultures, which probably explains why I’ve always been curious about how people live beyond what we see as visitors. I’m happiest exploring a neighborhood, talking to people, and finding the places I didn’t originally plan to visit. Years of traveling have also taught me to stay calm when plans change and find another way forward. In Korea, I want to help you experience both sides of travel — the things worth planning for and the unexpected moments you’ll remember afterward.

  Jun Hee Yoon

  The Traveler

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• Born in Korea and based in New York, I’ve spent much of my life between Korean and American culture. I’m also naturally a planner — the person researching restaurants, saving places, comparing options, and figuring out how everything fits together before a trip begins. My background in marketing and coordination has made me more attentive to the details behind a smooth experience. With ARUM, I want to take care of those details so you can spend less time figuring things out and more time actually enjoying Korea.

  Daniel Choi

  The Planner

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• I grew up in Korea, where skincare and beauty are simply part of everyday life. I learned early that the recommendations worth listening to tend to come from trusted people — a friend sharing the product that actually worked, or the clinic they kept going back to. Over the years, I naturally became that friend for the people around me. With ARUM, I want to share the same kind of guidance with you and make Korea’s beauty world feel less overwhelming, more personal, and a little easier to navigate.

  Shinbi Park

  The Insider

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